Focusing on the Museu do Futebol and Google Campus – São Paulo, specifically their impacts on the space conventions of culture and labor, this article aims to investigate main questions behind the contemporary phenomena that erases previous boundaries between both fields. Manuel Castells´ concept of “informational economy” will be confronted with Michel Foucault´s theoretical perspective of power devices, social agency and the fabrication of the neoliberal subject to demonstrate how key terms such as participation, collaboration and interactivity – associated with informational technologies – are producing new spatialities that are functioning as sophisticated forms of social behavior and experience control.

Palavras-chave: Participation; Contemporary spatialities; Space and Power; Social agency.